Graphic Design
Graphic Design
Graphic Design and Packaging at Unified Flex
How your packaging looks plays a vital role in launching new products and garnering repeat sales by building brand recognition and loyalty.
Your packaging design helps draw attention, as well as influences purchase decisions. How a package looks and feels can also improve (or take away from) a product’s perceived value and quality.
Unified Flex offers in-house Graphic Design Services. Our graphic designers have an excellent understanding of the printing and lamination processes and they can come up with impactful design ideas to help your product compete at the highest level. Whether we use your provided artwork or leverage our graphic design expertise, our aim is to bring your branding to life, provide clear product information, and maximize sales opportunities.
Optimizing Provided Artwork
While we could easily take your prepared artwork and send it directly to the printing presses, we take time to examine the files first.
We are looking for proper file setup, evaluating bar code and nutritional chart placement, and reviewing translations. Although this adds a step to the package printing process, our goal is to guarantee compliance with requirements and minimize errors and reruns. Additionally, we may also suggest recommendations to streamline the production to save you money.
From-Scratch Graphic Design Services
Whether you are a startup looking for graphic design support or you have an existing product that needs a branding refresh, our experienced team of packaging designers is here to help.
Our first step is to listen.
We strive to understand your marketing goals and develop a package design that resonates with your target audience while maintaining your brand integrity. Through a collaborative learning session, our graphic design team gathers the necessary information to start creating.
Next, we begin developing package design concepts.
Using our years of industry experience and your brand guidelines, we develop a handful of packaging design concepts that showcase your product and optimize shelf impact.
Our packaging design services can include:
- Logo design
- Re-rendering of existing graphics
- Sourcing stock and royalty-free imagery
- In-house professional product photography.
We adjust designs to meet your needs.
We’ll share a digital mock-up of the designs for you to see how the package will look once printed. After any adjustments are made, we will send you the artwork for approvals before printing.
Quality Assurance
Working directly with our in-house printing department, our designers can oversee the printing process to ensure the correct results are achieved. The artwork is yours to use throughout your product marketing. Graphics used in your design or as part of the prototype phase can be provided for use beyond the packaging itself and in other marketing channels.